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The greatest form of Flattery

Innovators will always have a flock of imitators to follow them. We suppose this helps keep the prices down as they fight to gain market share in the architectural visualization and rendering industry. But an imitator will never experience the exhilaration of devising a new technique and seeing it go to use in the real world, and their clients will never be in the forefront of what is really capable in this information age.

What most imitators don't understand is the process of developing a useful and attractive technique. Archiform 3D looks at everything in this industry with an open mind and a little bit of skepticism. We "work" it, mess around with it, prototype it, test it, implement it and then we let you, our clients, know about it with a sample, price and timeline. It's all part of what we see as fun.

When we complete an architectural presentation we ask "what could we do to make it better next time?". We maintain close relationships with our clients to see how our work performs, how it is used and how people respond. We consider that there is always room for improvement, regardless of how small the issue may appear. We look for and are constantly improving:

• The quality of architecural presentation
• The ease of use and functionality
• Effectiveness of the delivery
• The richness of content
• Production times
• Work and time required to modify the project due to design changes
• Value for money and return on investment to our client
• Our own profitability

To be honest, sometimes we see a great technique from an unrelated company. But we still innovate, looking for how we can apply that to our clients and how we can make it better, faster and more economical.

When we come across a seemingly impossible hurdle we delight in finding a breakthrough. Late nights of beer, pizza and computers will often breakdown any problem and at the same time devise new techniques that will benefit our clients in many other ways. Maybe imitators don't drink beer or eat pizza....

We see imitation as a form of flattery but sometimes, unlike beer and pizza, it's a little hard to swallow. Some imitators don't just copy our phrases, ideas, and strategies - they copy our web pages word for word and our graphic styles.

Archiform 3D will always strive for innovation, because it brings our clients to the forefront of marketing and just because we get a kick out of it!

Part 1 - Part 2 - Part 3