True architectural 3D landscaping vs Flat 3D

Have you ever seen an exterior 3D architectural animation that had weird trees that appeared to spin around like they were on roller skates? Or some that looked like creepy eyes in a haunted house picture that seem to follow you? The effect is from the use of flat pictures placed in 3D virtual reality scenes. While faster to render and often effective it has severe limitations such as the effect mentioned above and no true blending between the 3D and photographic objects used. It's like having a cardboard cutout of a person with someone behind it turning it so it's always looking at you. You know that you could never be fooled by it, so why would you use a company that tries to use this technique on your buyers?

When you can see an obvious difference in lighting, color and texture between the 3D virtual reality building and the plants around them it is because of this technique and it's inability to truly combine with the architectural scene.

Photographic landscaping on 3D faces was introduced a long time ago, back when computers were much less powerful than today's. They render faster and use less memory, and were the only way last decade to get half decent landscaping in an architectural rendering.

But Archiform 3D saw the down-side of flat plants in the 1990s and we set to find techniques to get true 3D landscaping that is highly realistic. The solution was a combination of 3D skill, virtual reality innovation and expanding the software/hardware to cope with large calculations and memory requirements. The result is a technique that leads the world in the true 3D representation of lush architectural landscaped scenes.

All Archiform 3D foreground plants are pure virtual reality 3D - not chunky unrealistic models but "photo-perfect" examples built from the simulation of exact species. We have a precise, extensive 3D nursery of plants that grows steadily in volume as we find newer species.

The movies below, which you can download, are a perfect example of the two techniques. You will see what most other companies do for 3D landscaping and some Archiform 3D true 3D plants. The flat plants (other architectural rendering companies) rotate around like on a turntable to ensure you always see the front of them. The Archiform 3D plants are true 3D objects, casting real shadows and they look great from any angle.

Download sample animation Download sample video production as WMV >

Archiform 3D - Digital Media and Renderings

Archiform 3D is a world leader in 3D effects, artwork and digital media for real estate, property and broadcast TV. We create stunning architectural visualizations, 3D renderings and animations and deliver them like no other. Extensive media production, such as video production and DVD authoring ensure you get the best architectural renderings, fly-through 3D animations and visualizations presented in the best light possible. For a quote on Archiform 3D's services please contact us - you may be surprised at how easy it is to move forward.

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