What is Architectural Visualization?

Architecture as a design process is unique in that the finished piece is usually a very expensive building. This means that a mistake in style, form or construction can be very expensive or irreversible.

Visualizing architectural design is critical, so various forms of artwork and sketches have been used to get an architect's ideas across. These started as simple line drawings, evolved to coloured sketches. Today it is mostly done with 3D Renderings and animations.

3D architectural visualization has particular benefits to both the architect and the client. These are:

• Changes to the visualization throughout the design process are easier than those prepared by hand.
• The renderings and animations are much closer to reality than hand sketched or painted images.

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