This particular term is now very broad based. It refers
to all of the media, text, pictures, movies and other items
that are created and viewed on computers. Now almost
everything is digitally based except for the final process
of printing brochures, which is still primitive in comparison.
Archiform 3D was a very early adopter of Digital Media.
This began with CAD systems that replaced drawing pens
and progressed to digital capture devices. In fact when
Archiform 3D began video editing we started with digital
equipment from the very beginning. Today there is nothing
at Archiform 3D that isn't digitally based, excepting the
marker pens on our desks.
The creation of 3D Renderings and Animation is completely
digital. Virtual buildings, worlds, objects and characters are made within a computer - all digital electronic data.
That data is rendered into images that are then edited
on the same computers. It's a purely digital process, and
what is made is naturally digital media.
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