Archiform 3D moves to the new HD standard

February 23, 2008

The recent battle of HD formats is over with the emergence of the Blu-Ray format as the winner. Archiform 3D now believes that the adoption of high-definition players will now increase significantly and SD players will now quickly go the way of the dinosaur. Archiform 3D is now moving all it's 3D animated video production to high-definition, meaning that you now dont just get the warmth and visual depth of our Photo-Perfect images but you now also get the sharpness and vividness of either 720 or 1080 resolution playback.

High-definition (HD) video is a significantly larger image size. To explain; Standard Definition (SD) is an image size of 720x576 pixels that is stretched in it's width to fill a 16:9 widescreen. This stretching is called "anamorphic". The results are nice but with 3D animation you sometimes suffer from jagged edges and you may lack clarity in small details.

HD comes in many different sizes but the two most common as 720 (1280x720 pixels) and 1080 (1920x1080 pixels). Both sizes are far superior to SD footage. HD also breaks past the previous NTSC nd PAL compatibility issues, with different frame rates and formats now able to easliy be played on any Blu-Ray player. The slight loss in the quality that NTSC viewers suffered is no longer necessary.

Internet delivery of our HD 3D animated and virtual tour footage is now also improved. If a client or viewer wants the option for the larger download of a high-definition movie then HD is a perfect option.

Archiform 3D still supports the older SD formats and it is considered this will be required for some time. There are so many SD players in the market and it is unlikely that these will be replaced overnight. The 3D HD footage can be downsampled to SD PAL or NTSC for authoring onto DVDs.

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Archiform 3D is a world leader in 3D Rendering, artwork and digital media for real estate, property and broadcast TV. We create stunning architectural visualizations, 3D Renderings and Animations and deliver them like no other. We have also evolved our services to a broadbased digital media specialist, meaning that the delivery of our renderings and animations is now as polished as the pictures and video themselves. When you are ready for a company that moves with your needs and responds when you need help call Archiform 3D.

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