Archiform
3D Opens its 3D Studio in Downtown Miami
March 22, 2011
Having survived the Global Financial Crisis and the massive
global recession Archiform 3D is expanding again and has
chosen Miami (USA) as its new center for production.
Archiform 3D is an animation and rendering firm that specializes
in architectural and landscape projects from around the
world and is attracted to unique projects requiring design
assistance, experimentation and flexibility. The in-house
development of the Photo-Perfect™ technique that
put Archiform 3D into a level of unmatched quality has
set a new global standard.
The strategic location of SE 1st Street in downtown Miami
means that there is a large base of architects, property
developers, advertising agencies and other professionals
that can walk in and see the work in progress, which is
a rarity nowadays. From the last economic cycle almost
all people offering architectural 3D services have become
middlemen that pass the work to Asian or eastern European
countries. This not only affected pricing, but it had a
serious impact on service as the people really doing the
work were more than just one set of hands away from the
client - the work may have had to pass through three sets
of hands and to the other side of the world.
"50% of sales calls are now from people who firstly
want to ensure that we are a real studio and not a middleman
to somewhere else,says Steve Bell, who has headed the Archiform
3D organization since its inception. "In fact, even
after we assure people, they are still skeptical as so
many companies say they are real or based in the USA, but
are really just sending the work and money elsewhere. It
seems that enough people have lost faith in outsourcing
now, and are adamant that they must deal with the people
that are really doing the work. It's almost like the only
person you can call and know it is not an outsourcer, is
the plumber."
"People are tired of the endless emails from abroad
trying to sell cheap 3D and web services. They've tried
it, they got frustrated and now they know better," says
Mr Bell. "We can't compete with staff in Asia, but
we can offer so much more by simply getting back to basics
and giving old fashioned service."
"The staff in our USA office are incredible, hard
working, dedicated, intelligent and switched-on. What many
people don't realize is that the USA is built on the right
stuff and if you expect the kind of service level and quality
that this country is renown for, then you have to do the
work here, not send it offshore. It's the greatest country
in the world and to be a part of it, you need to be immersed.
You can't expect American attitude and quality when you
are relying on somewhere else to deliver it."
Archiform 3D is by no means new to Florida and has built
a large client base over the years including some high
profile clients such as:
- Trump Dezer Developments
- WCI
- Fortune International
- Kenco Communities
- Windsor Club
- Turnberry
- Florida East Coast Realty
- CAD International
The new production office is staffed by 3D CAD modelers,
3D artists, designers and coordinators. There is also a
large render farm that
processes how Archiform 3D's high-definition animations.
Map:
View Larger Map
|