Creating and pricing 3D architectural artwork by the
scene
We have been preparing 3D architectural renderings and artwork
for a very long time. Before they taught it in universities or
colleges and before the high-tech computers that run our software
were available. We are "old school". Our 3D virtual
reality skills were born out of a revolutionary approach to
building design as we created virtual structures that showed our
clients the buildings that we created.
Our skills in computer generated architectural
imagery were born from a desire to create virtual living
spaces to aid us in getting our ideas across and because we simply
enjoyed the process. This is also where the biggest difference
in how we go about today's work stems from. Scene Building.
Unlike other companies, when we create your 3D architectural artwork
we start by building an overall scene. The angle from where the
picture is taken comes afterward. Why is this different?
Other companies create a picture and structure the 3D work around
that. This means they find a view and only build what is needed.
They can also use flat 2D pictures of objects to incorporate within
the scene. This way is faster and can look great but it has a big
flaw in that you must almost carry out the same work again when
you want another picture. These companies price by the rendering
so must charge for each additional image.
Archiform 3D creates the entire scene first, using pure 3D objects
and complete lighting solutions. The virtual cameras are then used
to create your renderings.
Each rendering is now a simple by-product of the 3D scene. This
is where you get significant advantages. You can now affordably
show your buyers each angle you need to.
The pricing of this technique matches that of the process. We
charge a little more than other companies for one architectural
rendering, but NO EXTRA for the rest of the series. The price advantage
then leans heavily in favor of Archiform 3D. On average, you may
pay 25% more for our technique on the first image but you get up
to 6 times the value and are likely to save considerably overall.
Example comparison* of an interior apartment
architectural rendering Australian dollars, cheapest competitor
rates at the slowest speed versus standard Archiform 3D rates:
| No. renderings |
1 |
2 |
3 |
4 |
5 |
|
| Competitor |
$1800 |
$2800 |
$3900 |
$4900 |
$5900 |
$6900 |
| Archiform 3D |
$3250 |
$3250 |
$3250 |
$3250 |
$3250 |
$3250 |
| Price advantage |
-$1450 |
-$450 |
$650 |
$1650 |
$2650 |
$3650 |
| Surcharge for other companies
to perform at normal speed: |
40% |
| Surcharge for other companies
to perform quickly: |
100% |
| Surcharge for Archiform 3D
to perform at normal speed: |
FREE |
| Surcharge for Archiform 3D
to perform quickly: |
FREE |
| Other companies rates for alterations
(per hour): |
$120 |
| Archiform 3D rate for alterations
(per hour): |
$120 |
| Other companies rate to re-render
an altered view: |
$500 |
| Archiform 3D rate to re-render
an altered view: |
FREE |
As you may clearly see, pricing and building by the 3D scene has
clear advantages as soon as you require:
- More that one image
- Alterations
- A fast service
So why don't other companies publish their rates? We think it's
because they don't want you to work out that we are much, much
better priced for a complete solution, let alone one that is on
time. For one architectural rendering, at their cheapest rate,
waiting the longest period of time they may be cheap, but we are
sure experience tells you that this wont be your ideal solution.
You may wish to chase and engage what appears to be a cheap company,
or you could run with us - an experienced, reputable company that
is more interested in satisfying your total needs than extracting
your last dollar.
*Comparisons are based on general industry knowledge and are not
precisely relative to any one company. Check all rates before you
engage us or any other company.
< Archiform 3D home page
< Archiform 3D pricing
Updated August 2005
|
