When Wyndham Vacation Ownership took on the renovation of the Grand Beach Palace Resort on St Thomas, in the Caribbean, they also created the island’s very first Margaritaville Vacation Club®. The $100M+ redevelopment is a complete transformation to the Jimmy Buffet themed resort lifestyle.
Archiform 3D was brought in to visualize the pool and bar areas, which while being built over the existing pool, bear no resemblance to it. Each detail was shaped in 3D, coloured and “prototyped” for a series of examinations, ensuring Wyndham was heading in a direction that truly represents the Margaritaville brand.
Each species of plant was painstakingly created and the garden beds precisely laid out following the landscape architect’s drawings, with the result being a vivid explosion of colour that compliments the overall theme of the resort.
The resulting images were and still are used for advertising and room bookings.