How to get your Virtual Tours quicker

There has been frustration in the industry for some time, from both 3D artists and clients, regarding how long it takes to complete an architecural 3D virtual tour presentation for real estate. At Archiform 3D we pride ourselves on timeframes, which are made achievable by a massive investment in computer hardware and the precise management of projects.

Computer hardware is the key to producing final artwork in a hurry. Effectively, we have built a “super computer” from a large array of high-powered systems that work 24/7 to complete artwork and animations. Not only does this accelerate the process of architectural illustrations but also it allows us to be one of the very few companies in the world that can produce high quality lifelike 3D animations quickly and within a real estate marketing budget.

Management is critical as well. It’s too easy for architectural 3D virtual tour projects to get bogged down in changes and artistic experiments. We believe that if a job doesn't ship on time then it’s value to the client diminishes every day it’s not being used. This is where our clients can help the most……..

How to be a great Virtual Tour client

Timing is the issue here, yet nobody can deny that the process before the actual completion of construction can be somewhat “fluid”. Changes happen all the time and we must live with that fact – it is out of our control. But what we can do is minimize the impact that changes make. There may be nothing that a client can do to stop changes from happening but the educated virtual tour / 3D rendering client can allow us to arrange the workflow to minimize their impact on the delivery date.

Firstly you must prioritize a change. Is it critical? Will it make a difference to the opening night presentation? Will the change affect me legally for the first release? Will I lose immediate sales if the change doesn't happen? What many people don’t realize is that changes can be done at any time, so they don’t absolutely need to be done immediately. If a change takes an additional 2 weeks of processing time on our super computer then you should consider allowing the project to finish on time and then make the changes after the initial release. This way you bring the project to the market as you originally anticipated.

Consultants also need to be managed. It’s too easy for your architects and designers to put our needs to the bottom of their in tray. They are usually busy and not being a part of marketing they don’t place the same priority on the virtual tour or anything related to advertising. The fact is that it takes less than 20 minutes to prepare the documents we need, and they probably have to do it for other consultants too. If a client can ensure that all consultants respond to our needs on time then we don’t need to lose any of the precious time between when you engaged us and the release date.

The proofs stage is another big stumbling block in the workflow. Typically, a bad situation is when the proof images are distributed to many consultants that all respond at different times and with different ideas. It’s frustrating and expensive. Frankly, if you give some consultant the opportunity to change something then they always will, even if they change it back to the original later on. And clients are not immune from this syndrome either. If you need to use the virtual tour process as an aid to design then you need to respect that there is additional time and expense required as we help you experiment with the ideas.

Timing on the approval of proofs is important. If you delay the process then we have to delay the job. Worse still, we may have to move the people on your job to another project, which will delay the process further when we restart yours.

We need to get your virtual tour project shipped to your sales office quickly, just as you need to have it quickly. We have a common goal.

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